The main key differences between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM)

Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) are two different fulfillment options for sellers on the Amazon marketplace.

FBA is a service provided by Amazon that allows sellers to store their products in Amazon's fulfillment centers. When a customer places an order, Amazon picks, packs, and ships the product to the customer. FBA also includes customer service and returns handling for the seller. This can be a convenient option for sellers who want to save time and money on order fulfillment, and also benefit from Amazon's Prime shipping and customer service reputation.

On the other hand, Fulfillment by Merchant (FBM) means that the seller handles the fulfillment process themselves. This includes storing, picking, packing and shipping the product to the customer and also providing customer service and returns handling. This option allows more control over the customer experience, but also requires more time and resources from the seller.

In summary, FBA is a service provided by Amazon to handle the fulfillment process for sellers, while FBM requires the seller to handle the fulfillment process themselves. FBA can save sellers time and money and also benefit from Amazon's reputation, while FBM offers more control over the delivery experience.

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